IdeaFest: Why Horizontal Organizations Don’t Fall Flat
March 6 at 12:00 pm - 1:00 pm

IdeaFest is a dynamic series of events designed to ignite creativity and drive innovation. This engaging forum brings together students, faculty and industry leaders to explore groundbreaking ideas and advancements. Through thought-provoking talks, hands-on workshops and collaborative discussions, participants dive into emerging trends and discoveries, fostering curiosity and interdisciplinary connections.
More than just a lecture series, IdeaFest offers an interactive experience with thought leaders, encouraging creative problem-solving and visionary thinking.
As part of this year’s programming, the next featured presentation will be delivered by Dr. Darren Dahl, Dean of the UBC Sauder School of Business. His talk, “Why Horizontal Organizations Don’t Fall Flat: Organizational Structure Shapes Perceptions of Egalitarianism and Company Warmth,” examines how a company’s management structure influences consumer perceptions of benevolence—and how those perceptions shift depending on political ideology. Dr. Dahl’s research offers valuable insights for leaders considering how organizational design can shape brand identity, trust, and public connection.