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Marketing Science: Exploring how measurement helps business grow
June 1, 2022 at 12:00 pm - 1:00 pm
Join Simon Toms, Marketing Science Partner at Meta, for a talk exploring the role that measurement plays in driving growth.
About the Speaker
Since graduating from the University of Surrey (England, UK), Simon Toms has applied his studies in economics to the world of marketing.
This analytic lens has propelled Simon’s career to his current role with Meta—the metaverse home to Facebook, Instagram, WhatsApp—where he partners with businesses to create measurement strategies to test, learn, and optimize marketing activities.
Driven to find measurement solutions, Simon integrates scientific experimentation to ensure businesses can confidently make both tactical and strategic decisions.