11:00 am - 12:30 pm Idea Fest: Queueing Analytics—Machine Learning, Casual Queueing and SiMLQ for Data Driven Simulation
11:00 am - 12:00 pm Featured Featured Idea Fest: Consumer Collectives and Netnographic Research—Past, Present, and Future
5:00 pm - 6:00 pm Featured Featured Idea Fest: Why Marketing Managers Need to Understand Fandom Studies