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Co-creating Educational Consumer Journeys: A Sensemaking Perspective

October 13, 2023 at 10:30 am - 11:30 am

Event Series Event Series (See All)

The UBC Faculty of Management research seminar series is designed to provide a forum for critical academic discussion between faculty members and students from a wide range of management disciplines. 

All are welcome to attend.

This is a hybrid event. No registration is required for the event; however, registration is required for virtual attendance.

To Register for virtual attendance


Dr. Sarah Wilner is Associate Professor of Marketing, Chair, Brand Communications and Academic Director for PhD and Research-Based Masters Programs in Management at Wilfrid Laurier University’s Lazaridis School of Business and Economics. She studies marketing and brand management (especially how marketers interpret consumers and vice versa); product/service innovation and design and consumer culture. Sarah specializes in qualitative methods of inquiry, investigating phenomena by being immersed in them. Wilner is an award-winning researcher and educator: her paper (with co-authors), “Doing Design Thinking: Conceptual Review, Synthesis and Research Agenda” won the Journal of Product Innovation Management‘s Thomas P. Hustad Best Paper of 2019 award and she is the recipient of the Lazaridis School of Business and Economics Innovation Award. At Laurier, Wilner has taught at every level (sometimes concurrently!), including BBA, MSc, MBA and PhD courses. She has also taught Masters students in Canada, Denmark, France and Japan


October 13, 2023
10:30 am - 11:30 am

Organized by



Engineering, Management, and Education Building (EME)
1137 Alumni Ave
Kelowna, BC V1V 1V7 Canada

Additional Info

Room Number
EME 4116
Registration/RSVP Required
Event Type
Research and Innovation, Science, Technology and Engineering
Faculty, Staff, Partners and Industry, Students