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Why Marketing Managers Need to Understand Fandom Studies
March 28 at 5:00 pm - 6:30 pm
Free
Join us on March 28, 2025, from 5–6:30 pm at the Metro Hub, 1265 Ellis Street, downtown Kelowna, for Dr. Rob Kozinet’s talk: “Why Marketing Managers Need to Understand Fandom Studies.” This event is part of the Faculty of Management’s Idea Fest series.
Idea Fest is a series of events designed to spark creativity and innovation. This dynamic forum brings together students, faculty, and industry experts to explore cutting-edge ideas and advancements. Through engaging talks, interactive workshops, and collaborative discussions, participants delve into the latest trends and breakthroughs, fostering intellectual curiosity and interdisciplinary exchange.
About Dr. Robert Kozinets
Robert V. Kozinets is an innovator whose methods and theories are widely used by researchers and organizations around the world. In 1995, he invented netnography, an application of ethnographic methods to the understanding of digital interaction. Since that time, he has taught digital research methods combined with marketing and branding theories, practices, and ethics to academics as well as to companies, such as American Express, L’Oréal, Sony, Merck, Nissan, TD Bank, Campbell Soup, and many others. Asking questions about technology, entertainment, religion, and desire, his research empowers a more cultural and passionate approach to the new media economy. He has edited and authored eight books, including Netnography Unlimited (2021). His co-authored work Influencers will be released in 2022. He has more than 120 publications, many of them highly cited articles in top-tier academic journals, as well as seven research videographies and numerous published poems. Kozinets is associate editor at the Journal of Marketing and the Journal of Consumer Research and an incoming chair of the Policy Board of the Journal of Association for Consumer Research. He lives in Los Angeles and enjoys painting, poetry, playing guitar, and gardening.
